Twerking lions, guitar-playing Abraham Lincoln, and lobster-swinging Leprechauns: everything that you would expect Google to bring out to release their latest and greatest version of Android.  Take a look at the video below if you don’t believe me.

This was incredibly well-done.  I loved every bit of it.  It was a very subtle release, but my goodness did they do it right.  While the video has 110,000 views, the release itself was sent out over Google’s official blog post and boy did it spread like wildfire.

The video had a very welcoming vibe to it and almost felt “Apple-like”.  Actually it was better than that.  It was Google doing its own thing.  I’m glad too.  I hope they keep up this marketing strategy with their Android characters.

Recent Penn State grad who loves all things mobile. Has a knack for teaching and enjoys a bit of alliteration.

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